Since Bandersnatch's success, the entertainment industry and brands have continued to jump on the interactive content bandwagon with high-priced AR/VR and even video-game based campaigns. “What Is Gamification?”. Are you consuming analytics on Tableau Server or Tableau Online? (2019). (2017). “8 Interactive Content Statistics to Guide Your Marketing Spend in 2017.” https://www.business2community.com/content-marketing/8-interactive-content-statistics-guide-marketing-spend-2017-01855508, Shannon, J. It can be to promote a product or a service. The 2018 B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. According to. How huge exactly? “Maximize Online Advertising with HTML5”. When it comes to the types of content marketing that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. Games are notorious for this. What does it mean to have value? (I am sure we all know which number 1 is. 2017, November. The point of this calculator is to figure out your specific impact on the planet based on the plastic you consume. 603.809.4164. Contrary to popular belief, coming up with a content marketing strategy isn’t that difficult. What is there to choose from? Examples and Benefits to Guide Your Strategy”. “The State of Interactive Content Marketing: Statistics and Trends.” https://www.demandgenreport.com/resources/infographics/the-state-of-interactive-content-marketing-statistics-and-trends, Dubey, E. (2019, May). The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2019). Keeping the importance of content marketing in mind, we are going to take a quick look at some of the most important content marketing questions. Today we are here to discuss content marketing statistics and why they are so important in 2020. This report defines the Top 2 respondents (extremely/very) as “most successful” or “top performers,” and the Bottom 2 Using that information, BBC shows you how much the earth has changed in your lifetime. Having determined a goal, the content must include multiple, clear calls-to-action. 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. say posting on blogs is the most important content marketing they produce. This makes it one of the most attractive options for a successful content marketing strategy. Content marketing is 3 times more efficient in terms of leads than outbound marketing. Gamification is the use of games in marketing, among other industries, to promote customer engagement, as mentioned previously. And that time is not all-of-the-time. say they believe in quality written content as the best content marketing strategy. Chances are, there are at least one or two points that you haven’t considered so far. But with interactive calculators, the data is shown in a dynamic way. 745 Atlantic Ave Facebook follows closely at number 3. Almost 3 out of 4 people will recommend a brand based on whether or not they offer giveaways and competitions. Its purpose is to evaluate the quality of an Airbnb listing. It is potentially the best way to make sure the audience knows about you and your product. 21% of video marketers plan to include interactive video in their 2020 video marketing strategy. https://agate.id/online-advertising-html5/, Akhtar, O. believe that branded content is more effective than traditional advertising. Click states on this interactive map to create your own 2020 election forecast. When it comes to SEO and content statistics, the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. Here are 10 statistics that prove interactive content is the future of digital marketing. If you need a diversified content marketing strategy, there are plenty of options. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. You create great content, you become a leader – and you attract your audience. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). As of Wednesday morning, at least 1,961,600 people … . “What Is Gamification, How it Works & How It Can Help Your Business”. This can be done through 360° video, virtual reality, augmented reality, and interactive videos. (2018, April). For example, the NY Times released an interactive calculator that computed the amount you’d get back as a result to the changes in the U.S. tax code in 2017. This means that interactive infographics have the unique ability to stand out as visual content that provides value to your audience in the form of information. “How an Interactive Calculator Generated 11,592 Qualified Leads”. (2020). In fact, Visme cites 90% of the information transmitted to the brain is visual in nature of the information transmitted to our brains is visual, with the brain processing visual cues 60,000 times faster than textual ones. are likely to choose popular-brand products. “The Power of Interactive Content (+6 Content Examples to Use)” https://learn.g2.com/interactive-content, ELEARNINGinfographics.com. But the organic traffic that content marketing will guarantee you will pay off. 360° video has the ability to look in every direction, but not be able to move. 45.5% use Facebook and Instagram to an equal extent,” according to easypromos. Creating an optimal content marketing strategy is essential. 9/10 of marketers said interactive content can be great for buyer education, in comparison to just 70% for static content. Speaking of, nearly 80% of marketers agree that interactive content can prove their worth time and time again. “20+ Infographic Statistics & Facts For 2020.”https://venngage.com/blog/infographic-statistics/, Moeller, S. (2018, August). The effectiveness of branding is indisputable. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. Interacting with your clients is essential, so don’t miss the opportunities that content marketing has to offer. CAGR, according to Investopedia, is “the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each year of the investment’s lifespan.”. Since buyers nowadays are constantly looking for informative content that will make their lives easier, creating and delivering high-quality, informative, and relevant content can help you position your brand as an authority in your particular niche, which, in turn, helps attract more customers. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. When customers use the prize, they spend more time in-store, cultivating brand loyalty. https://www.socialandloyal.com/7-social-media-contest-ideas-for-your-social-loyalty-program/, Richards, R. (2017, June). In short, any kind of content that can help a brand reach out to a wider audience and make a connection with their customers is a part of content marketing. https://www.businessnewsdaily.com/4541-gamification.html, BusinessWire. Today you can find a blog post for just about anything. 3 Every year, about 805,000 Americans have a heart attack. The frequency of your posts can turn out to be crucial for your business. The program will literally not continue without action on your part. 10., 11., and 12. “10 Statistics That Prove Interactive Content is the Future of Digital Marketing.” https://outgrow.co/blog/interactive-content-future, Outgrow. Consider the following from ELEARNINGinfographics.com: This means gamification is a viable market. 61% of businesses say that changes in search algorithms are their top concern. Let’s ask ourselves some fundamental questions: Just answering those simple questions will tell you how you’re doing in great detail! 56% of businesses worldwide intend to spend more on content creation. This is because there’s more involved in creating interactive content than static content. “Number of smartphone users worldwide from 2016 to 2021.” https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/, Trafton, A. Let’s update ourselves together on the. 15. 13. “Why Create Interactive Content? It’s just like any other video, but with the added ability to look in any direction, but you’ll miss out on the video content if you’re looking away. One of the benefits of content marketing using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post. The message is loud and clear, guys. Around six out every ten brands use infographics in their marketing. “Interactive Content Marketing – Statistics and Trends”. eMarketer has found that six out of every ten B2B marketers cite lead generation as their biggest challenge in marketing—something interactive content is good at. with more than 100 employees will invest in content marketing. According to Buzzsumo, “the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.”. Gold price history files updated weekly. This makes it one of the most attractive options for a successful content marketing strategy. “Global Gamification Market 2019-2023| 30% CAGR Projection Over the Next Five Years | Technavio”. Content marketing strategy is putting out content and having a strategy to promote it. Marketers wish to invest in quality content. https://www.business2community.com/content-marketing/how-interactive-content-can-help-generate-leads-02249594. The point being: the more visual data and interactive content you include in your content marketing, the more memorable it will be. Agate. Marketers today create content for multiple audience segments — marketing to three audience segments is most common. Interactive content just happens to be the new and improved way to interact with customers. If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business. “29 Infographic Statistics You Need to Know in 2020” https://visme.co/blog/infographic-statistics/, Outgrow. CDC twenty four seven. Both B2B and B2C marketers love content marketing nowadays even for that reason alone. Referrals are the greatest source of conversion on an ecommerce website. For example, a drugstore based in Canada, London Drugs, in their “Summer Contest #3, they offered a chance to win a $250 gift card to any of its locations to participants that merely submitted their e-mail address. You input information; you receive a calculation. 1. An overwhelming majority of people who enter competitions are likely to share a brand’s content when the contest ends. “20 Examples of Truly Engaging Interactive Content (Updated).” https://buzzsumo.com/blog/20-examples-truly-engaging-interactive-content/, Nuckols, B. Yes, B2B content marketing statistics 2019 are clear that more frequent blog posts boost engagement. 5. Count on content marketing statistics! Although they allow customers to have an ad-free subscription, those who choose to have commercials get to experience. Content marketing statistics for ecommerce. (2020, February). Read on to find out more content strategy statistics that will help you in your content marketing efforts. Content Accuracy rating: 5 ... 10 times more likely than women to commit murder. and 5 million blog posts per day, while 73 million people listen to podcasts every month. https://blog.wishpond.com/post/52173284787/10-amazing-examples-of-branded-facebook-contests-done, Yerian, D. (2019. Together they form a synergy that has changed the digital marketing world. People strive to be influential – in their business, online, among friends and family. Consistent with the interactive calculators by the NY Times and mtnonline.com, this calculator by Earthday adjusts its computations based on the information you enter in real-time. https://medium.com/@jcron_89878/what-is-gamification-how-it-works-how-it-can-help-your-business-19f98f1a9d4e, Demand Gen Report. 3. and 4. , when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. Prospects and customers decide what content to consume, how and when they want to. This number is likely to increase as more and more businesses realize how much money they are leaving on the table by not using a solid, documented content marketing strategy for their business. We can always use better productivity – there’s always another boundary to push. Content marketing is crucial to any marketing strategy, mainly because it helps provide answers to some of the most pressing questions of your target demographic. The, AR is the same thing as VR, minus the headset. For example: Here’s how it works. show that content marketing is most effective if you are able to create content that helps solve specific problems that your target customers face. “Lead Generation Poses Biggest Challenge for B2Bs.” https://www.emarketer.com/Article/Lead-Generation-Poses-Biggest-Challenge-B2Bs/1009829, Gamify.“FAQs”. More and more video content is being watched now than ever before. Knowing where and how to spend content budget effectively is a must. That’s how you become a respected part of your industry. Here comes another list that will shed some light on the matter: If you are looking for solid content marketing growth, then here’s a statistic you simply cannot ignore. This number is likely to increase as more and more businesses realize how much money they are leaving on the table by not using a solid, documented content marketing strategy for their business. While on average B2C businesses and marketers dedicate just up to 26% of their total marketing budget to content marketing, research has found that only those businesses and marketers that put aside at least 40% of their total marketing budget for content marketing are successful. and why they are so important in 2020. Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. “The Times They Are a-Changin.”... Knowing why your audience should care about your content is essential to adding value to it. It’s about establishing a two-way conversation. I've seen many of these interactive scroll infographics that jerk or come off as less than polished, but Neomam manages to create an effect that actually does the opposite — making it extremely enjoyable to scroll down the page. say they use ways to analyze the performance of their blog. is the King of marketing nowadays. To create value and trust, facts, statistics and quotes could be included in content. https://www.businesswire.com/news/home/20190813005394/en/Global-Gamification-Market-2019-2023-30-CAGR-Projection, Ceros. You input information, you get calculations sent back to you. It isn’t just for kids, tweens, and teens. Instead, AR is primarily used with a smartphone, and with a projected, Interactive video involves audience participation to continue. Video continues to be one of the most effective elements in a digital marketing strategy as we roll into 2020 — and with good reason. Clients actually expect you to give them that experience! “Gamification: Educate, Engage, Entertain Infographic.” https://elearninginfographics.com/gamification-educate-engage-entertain-infographic/, eMarketer. Content can be made interactive by incorporating an interactive video, slideshow, survey, tool, calculator among other elements. According to statistics on content marketing channels, when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy. , then there’s really only one way of doing that. VR involves headsets. “30 Amazing Examples of Branded Facebook Contests Done Right”. The businesses that survive and thrive will be those that are most in tune with the latest trends. Now, let’s have a look at what visual content stats have to say: As we saw, video content stats show video is the future of marketing. It comes in many forms, from interactive video, to assessments, to interactive eBooks and beyond—the point is that there’s much to choose from. Take quizzes, for example. If stealing picnic baskets from hikers in a national park isn’t your thing, you’d be smarter than the average marketer to use interactive content.. And why shouldn’t you? They reaped from those efforts—according to LearnG2.com, witnessing “800+ conversions at a 41 percent conversion rate.”. 1. For a full list of topics: A-Z Index. https://www.gamify.com/faqs-page, Gillett, R. (2014, September). 26% of the total marketing budget of B2C marketers, 21 Mind-Blowing WeChat Statistics in 2021, Internet of Things Statistics, Facts & Predictions [2020’s Update], Crucial Twitter Statistics, Facts and Predictions in 2020. 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